The Business & Human Rights Resource Centre featured an article back on 10/21/08 on the World Bank Launches Private-Public Initiative to Empower Adolescent Girls
The World Bank joined governments and the private sector today to launch the Adolescent Girls Initiative (AGI) to promote the economic empowerment of adolescent girls in poor and post-conflict countries...The AGI is being piloted in Liberia through a partnership between the Bank, the Nike Foundation...It will be expanded in the coming year to include Afghanistan, Nepal, Rwanda, South Sudan......Every global company should invest in the girl effect. Economists have demonstrated that it is the best possible return on investment, said Mark Parker, President and CEO of Nike...Somebody else who was impressed with this campaign was Nathaniel Whittemore. He discusses the power of good design in social ventures and Social Entrepreneurship at Change.org and he was surprised by the video's upbeat tone:
How refreshing that the viral nonprofit video of the last few years doesn't have a single picture of war, poverty, disease and death, and its message fundamentally comes down to "the solution may not be simple, but the start of the solution is."
