Social Media are Tools Not a Campaign but here are 10 that can help make a Campaign

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DigiActive.org has a new video on 10 Tactics you can use in getting support for your favorite cause say the Millennium Development Goals for example. (OK not so new, its been sitting in my drafts for ages but anyway)

Tactical Technology Collective is the premiere international training organization for rights activists interested in using information and digital technology to create positive change. They have recently released a film that beautifully presents 10 key tactics in info-activism. The tactics are:

1. Mobilise People
2. Witness and Record
3. Visualise Your Message
4. Amplify Personal Stories
5. Just Add Humour
6. Investigate and Expose
7. How to Use Complex Data
8. Use Collective Intelligence
9. Let People Ask the Questions
10. Manage Your Contacts

10 tactics for turning information into action (Trailer) from Tactical Technology Collective on Vimeo.

The film has a dedicated site, http://www.informationactivism.org, where you can check out a local screening (or host your own), and help Tactical Tech promote the film. It’s just what activists need: clear, timely, and concise information that can be easily put into action.

The dedicated site also has individual videos for each of the 10 methods. What is becoming more obvious to me is that one individual, especially one not engaged full time in this arena needs to collaborate with others.

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Getting back to a positive path to the Millennium Development Goals

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My last few posts, both here and at My Pathways to New Paradigms, have leaned toward the negative. That is not what brought me to this point. My journey using the tools of Web 2.0 has shown me that change is possible not only through learning of new means of connecting and collaborating, but also new technologies and new methods of managing programs to bring about change.

One of the main sources of inspiration has been TED. One of the most interesting speakers has been Hans Rosling whose GapMinder is featured under the Understanding through Numbers section of this blog. Here is his latest TED Talk (and the 500th TEDTalk at that) Hans Rosling: Let my dataset change your mindset.

Talking at the US State Department this summer, Hans Rosling uses his fascinating data-bubble software to burst myths about the developing world. Look for new analysis on China and the post-bailout world, mixed with classic data shows.

TED also features GlobalTED, which this year was held at Oxford, England. Below are some additional talks that fit with the themes that I have contemplated during the time of my blogging.

• How can the Internet be used to enhance communication and collaboration?
  
• What new ways of thinking can be applied to the problems in the world?
• What new technologies can be developed to help those living on $1 a day create new opportunities for themselves rather than hand-outs from outsiders?
  

I also chose them because they refer directly or indirectly to the Millennium Development Goals.

Surprise speaker Gordon Brown waxing eloquent on the transformation of global politics, in the age of Twitter. (Despite Brown's job title as Great Britain's Prime Minister, this is no stump speech).

I believe there is a moral sense and a global ethic that commands attention from people of every religion and every faith, and people of no faith. But I think what's new is that we now have the capacity to communicate instantaneously across frontiers right across the world. We now have the capacity to find common ground with people we will never meet but who we will meet through the Internet and through all the modern means of communication, that we now have the capacity to organize and take collective action together to deal with the problem or an injustice that we want to deal with, and I believe that this makes this a unique age in human history, and it is the start of what I would call the creation of a truly global society.

Economist Paul Romer unveiling his bold plan for helping failed states by creating "charter cities," special zones governed by partner nations.

But there is another class of ideas. The rules that govern how we interact with each other. Rules like let's have a tax system that supports a research university that gives away certain kinds of knowledge for free. Let's have a system where we have ownership of land that is registered in a government office, that people can pledge as collateral. If we can keep innovating on our space of rules, and particularly innovate in the sense of coming up with rules for changing rules, so we don't get stuck with bad rules, then we can keep moving progress forward and truly make the world a better place, so that people like Nelson and his friends don't have to study any longer under the streetlights. Thank you.

A remarkable water filter from inventor Michael Pritchard that turns revoltingly filthy sludge into clear drinking water in seconds (our own Chris Anderson braves a sip to prove it).

I talked a lot in the past about statistics, and the provision of safe drinking water for all. But they just don't seem to get through. And I think I've worked out why. It's because, using current thinking, the scale of the problem just seems too huge to contemplate solving. So we just switch off. Us, governments, and aid agencies. Well, today, I'd like to show you that through thinking differently, the problem has been solved. By the way, since I've been speaking, another 13,000 people around the world are suffering now with diarrhea. And four children have just died.

From Hardware to Collaborative Philosophy "Whatever it takes"

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Social Entrepreneurship blogger Nathaniel Whittemore's had a post which has been sitting in my draft box for some time. It was on a comparison of Scale vs. Diffusion. His focus was about how to "scale" social sector innovation, and whether "diffusion" might be a more useful idea.

He followed up with another post on Understanding Scale. There is a great deal of interesting insights in the comments sections of both posts. This brings this blogging effort full circle returning to concept of "Creative Destruction" in my first blog which lead me along the path to where I find myself today. Also touches upon "Disruptive Innovation" from earlier in this blog. The concept of in-bound marketing is now taking root in empowering people.

The response to the post demonstrated a nerve was hit and that many social entrepreneurs are thinking hard about how to reevaluate the notion of "scale." It has taken me some time to get my head around it and I will be coming back to these concepts. In very simplistic terms, scaling is bricks and diffusion is water. Use both and you can turn grain into bread. Here is a quick bullet list, more at the original posts.

• Comment Theme #1 - Finally, "Scale" Isn't Sacrosanct:
• Comment Theme #2 - Affirmation of Local Context: Diffusion necessarily gives local context a stronger hand in adapting an innovation to meet a particular and discreet set of needs.
• Comment Theme #3 - Mind Shift, Not Resource Increase: Foundations still had a potentially vital role fostering the ecosystems in which innovation could diffuse across networks, and that a mindset shift was more important than any sort of resource increase.
• Comment Theme #4 - Institutional Scale Still Matters: A final point was that the "diffusion" mindset doesn't entirely supplant our notion of scale as much as supplements it.
  

What I also found interesting was the examples provided. They demonstrate a pathway from hardware technology create to solve a specific problem to organizational adoption to collaborative strategies. Paul Farmer's work has been featured in this blog and earlier in my first blog.

• FrontlineSMS: A free, large scale text messaging solution for NGOs and non-profit organizations

  FrontlineSMS is free open source software that turns a laptop and a mobile phone into a central communications hub.
  

  • A lack of communication can be a major barrier for grassroots non-governmental organisations (NGOs) working in developing countries. FrontlineSMS is the first text messaging system created exclusively with this problem in mind.

    FrontlineSMS leverages computers and mobile phones already available to most NGOs enabling instantaneous two-way communication on a large scale.
    

• jopsa.org - Projects and perspectives on global health

  The FrontlineSMS in action

  • From the start of our projects to the finish, it’s people who determine what FrontlineSMS:Medic does, when we do it, and why. The tech tools we use exist to serve patients, community health workers, and healthcare professionals – not the other way around.
    

    We strongly believe that projects should start when clinics ‘pull’ them to a site, as opposed to having projects ‘pushed’ onto healthcare providers..

• FrontlineSMS:Medic | Text Messages Save Lives

  Implementing the Millennium Development Goals health objectives in the developing world will require new technologies arising from disruptive innovation. Finding new uses for technologies we take for granted.
  

  • How powerful is a light-weight tool in the right hands? During a six month pilot in Malawi, our partner doubled the number of people being treated for Tuberculosis.

  • Driven by local ownership and appropriate technology.

    In the developing world, lack of infrastructure prevents health workers from delivering efficient healthcare to rural areas. As health workers travel from clinics to reach isolated patients, they are often as disconnected from central clinics as the patients they are trying to serve. The mission of FrontlineSMS:Medic is to advance healthcare networks in the developing world by building and distributing innovative, appropriate mobile technologies.

• Partners In Health Vision - Whatever it takes

  The PIH model of care – partnering with poor communities to combat disease and poverty
  
  For the first time, substantial funding is available to treat infectious diseases in impoverished settings. Funding alone, though, won’t be enough. For this massive investment to make a real impact on the twin epidemics of poverty and disease, a comprehensive and community-based approach is key.

  • The PIH Vision: Whatever it takes
  • At its root, our mission is both medical and moral. It is based on solidarity, rather than charity alone.
    
  • Whatever it takes. Just as we would do if a member of our own family—or we ourselves—were ill.

Diigo tags: frontlinesms, mobile, global health vision, mdgs jopsa.org, jopsa, sms, activism, development,

Posted from Diigo. The rest of my favorite links are here.

The U.S. Election and Science and Hope

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The next event of major importance to the United States, and arguably to the world, is the American Presidential Election. My political leanings put me squarely in the Barack Obama camp and have from the beginning of the primaries. The question for us in the States is how will President Obama govern? Here is one possible paradigm.

Lynn Sweet Predicts the Senate Outcome if Obama Wins
Sweet recognizes Obama's allies in the Senate as a strength, but also asserts Obama goes by the numbers and may initially cater to Republican Senators.

The question for this blog is how does that relate to the Millennium Development Goals? The answer is significantly. The inquiry though goes beyond specific political choices to understanding how this affects our world and our ability to make beneficial changes in it. One important pathway for change has been science and one favorite source has been Scientific American. They recently had a special issue on the American Election. I am providing links that they sent me below.

SCIENTIFIC AMERICAN MAGAZINE

In-Depth Report: Science and the U.S. Election

• The Big To-Do List--Scientific Challenges Facing the Next President
• Science Questions for Would-Be Presidents
• Will the Networked Generation Rock the Vote--Or Wreck It?

According to Avaaz, this election will change the globe -- it's as simple as that!It will determine if we see a timed end to the war in Iraq, whether America joins the global community in tackling climate change,how much the nation invests in renewable energy and whether America redoubles its commitment to fighting global poverty.

If you want to see if your views generally match the views espoused by this weblog take the U.S. Presidential Choice Quiz Now.

Other posts:
Barack Obama on Millennium Development Goals
Barack Obama and the Millennium Development Goals featuring a look at the impact of the American elections on Global Health asking "What would Barack do?" from Open Budgets Blog.

Tech help for the Good Guys big and small

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TechSoup according to their site TechSoup "provides a range of technology services for nonprofits, including news and articles, discussion forums, and discounted and donated technology products. "

TechSoup - The Technology Place for Nonprofits

Powered by CompuMentor, one of the nation's oldest and largest nonprofit technology assistance agencies, TechSoup.org offers nonprofits a one-stop resource for technology needs by providing free information, resources, and support. In addition to online information and resources, we offer a product philanthropy service called TechSoup Stock. Here, nonprofits can access donated and discounted technology products, generously provided by corporate and nonprofit technology partners.

This is another source of what I would call organizational infrastructure resources for change-agent organizations.

diigo tags: technology, nonprofit, community, resources, non-profit