Climate Change or for this blog Millennium Development Goal 7. Environmental Sustainability is the issue with the most significant impacts both nationally and globally. It is not enough for us to get our own environmental house in order, we must also work to Integrate the principles of sustainable development into country policies and programmes; reverse loss of environmental resources, across the planet. We cannot lead, however, if we don't start first with ourselves.
The idea of creating a clean energy economy is starting to become more of a reality in America. Far more so than it was in 2007 when I first started dealing with this issue, though far more sceptically than now. This blog and Web 2.0 have been an important factors in the journey from that point to this.
One particular aspect of interest has been the ability of organizations to use the power of Web 2.0 to enhance collaboration. The challenge has been how to move from the virtual world to the everyday real world, while still maintaining the connections. Often these efforts are somewhat parallel with feedback. People sign up and coordinate collectively, act individually as groups geographically separated, and report in collectively. The Stand Up Take Action End Poverty, and 350.org global wide efforts are examples. These efforts are time-specific to create maximum affect on a specific issue at a specific time to create maximum exposure for press coverage.
The Wall is a place where literally thousands and thousands of people committed to a revolutionary new energy future for our nation and the world are coming together -- to express our hopes, share our resolve, and step up to a leadership role in building a grassroots movement for change like nothing America has ever seen. It's an opportunity for you to be part of the climate movement in a new way, in a way that takes us beyond ourselves.Share your voice on The Repower America Wall right now.
I am still uncertain how effective this progressive "shock and amaze" or "shock and annoy" is really. It can be great for inspiring the true believers, but how effective it is moving the mainstream majority is still an open question. A better approach may be the The Repower America Wall. The Wall is collaborative and primarily online. They are reaching out to the real world through main stream media outlets such as TV.Watch our first national TV ad featuring the faces and voices of supporters like you.
In the coming weeks and months, the messages you add will be part of a groundbreaking new campaign that speaks directly to our elected leaders on the television stations they watch, the radio they listen to, and the newspapers they read. The more photos and videos and thoughts that you add, the more powerful The Wall will be.
Today's national ad begins an aggressive new phase of our campaign. With your passion and the power of your voice, we will break through on clean energy and overwhelm the powerful special interests who profit the most by blocking progress.
The language is inspiring, but this effort was made for slacktivists, of whom I am one. Individuals can decide their own level of activism and then create a combined story. The effort does not have an apparent end point, so it can continue to grow, perhaps even more organically than the 350.org, which appealed more to true activists.
Three days ago they reached over 15,000 supporters of a clean energy future who have posted a message on The Wall. The question is whether they will be able to reach a tipping point in regards to collective activism. If all those who support this effort join and convince those slightly less convinced then this take a cascading viral path, but people need to be aware of it and take at least the action of going online. Fortunately, those most likely to support this effort are also more likely to have the knowledge and initiative.
A growing demand for clean energy from all of us together sends a powerful message to our leaders: American support for clean energy is broad and deep.
We're beginning to break through. But to get our leaders to listen and make clean energy a reality, we must rise up in numbers to make our voices heard -- to overwhelm the voices clamoring for the status quo.
We're competing with powerful interests who are spending hundreds of millions of dollars to protect their profits and block clean energy reforms at the expense of our families, our jobs, and our planet.
With every new message you add to The Wall you demonstrate that the most powerful interest in this fight isn't the oil or the coal lobby -- it's the American people joining together, speaking as one, for a clean energy future.
Add your voice to the Repower America Wall now